Orange Oak Marketing LTD

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Website Design Brighton
Website Design Brighton

How To Speed Up Your Website

You may not think it, but the speed of your website really doesn’t have an impact on its success. A delay of as little as 1 second could mean that your page receives as much as 11% less views and decreases customer satisfaction by as much as 16%.

This means that you really should be looking at the speed of your website and how you can improve it.

Here at Orange Oak we understand that good website design is key in the success of any business, which is why we have put together some great ideas of ways that you can work towards speeding up your website.

Minimise the amount HTTP requests there are on your website

Whilst having a beautiful website is important to appeal to customers, it never should be at the detriment of its performance. Every part of the page will need to be downloaded and this can slow down the loading time.

You can reduce the impact by streamlining the number of elements on your page, as well as using CSS instead of images.  You can also reduce scripts, and move existing scripts to the bottom of the page.

Compress larger pages

There is a chance that your website will have some pages that are over 100kb in size, especially those that are packed full of high quality content. Rather than getting rid of them completely. These pages can be compressed.

Compressing them reduces the bandwidth and in turn the length of time it takes to get a HTTP response. There are a number of different tools that can help you to compress those larger pages.

Allow for browser caching

The first time you visit a website you will need to download all of the different aspects of the page. This can take as much as 2.4 seconds. If you enable browser caching, then all this downloaded information will be stored, ready to quickly bring back up next time the website is visited.

Check out the images

A website needs images to look its best, but these can really slow down the loading speed. This means that it is important to look at the images that you have on your site.

It comes as no surprise that the larger the images then the longer the page will take to download. A great way to rectify this is to crop the size of the images that you have and reduce the colour depth of the image too.

Reduce your plugins

Having too many plugins on your site will ultimately slow it down. Not only this but it can lead to security issues, crashes and an increased risk of technical difficulties too. This means that you should really make an effort to disable selected plugins that you have on your site, finding out which ones are having the greatest impact on the loading speed.

Now you know the best ways to speed up your website, why not try out these top tips for yourself and see what works best? You could soon be one step closer to having a perfectly functioning website that is quick to load!