Being in the moment is the new thing in Social Media Marketing
Any business will know that social media marketing is a powerful tool to promote themselves. It allows you to connect with your customers, build brand awareness and make sure that your target market knows exactly what you can offer them.
However, one mistake that many companies make when it comes to social media marketing is that they become stagnant. Simply posting statuses or sharing tweets is not enough to get your noticed.
Much like the world around us, social media will change as technology changes. Since the introduction of popular platforms such as Instagram and Facebook, there have been some pretty major changes happen.
One of these is instant social media. The ability to share and promote yourself or your brand right there and then in the moment.
Not sure that you know enough about this instant approach to posting on social media? Let us share some of the basics with you.
In the short time since it has been introduced, Facebook Live has proven popular. It is a service that allows you to record a live video that is posted directly to your Facebook feed. Your followers will be able to watch, comment and react, all in real time.
So, how could you use Facebook Live for your business? One popular method is to use it as a Q&A facility. A chance for your customers to ask all those burning questions. You could also present a product on a Facebook Live video, either your most popular seller or perhaps something that you have up and coming.
The possibilities are endless when it comes to this particular feature and we look forward to seeing it grow.
Instead of being a live feed, Instagram stories is more of a temporary slide show of images and videos. These posts do not feature on the main profile page of who posted them and are deleted after 24 hours.
So, what use do they have for businesses?
Instagram Stories are great for small news snippets. These could be fun facts that relate to your business, or something that you have seen and want to share.
You could also use it to promote flash sales or secret promotions. This will reward your more loyal followers and create a sense of benefit to those customers.
For most people Snapchat is a way to take funny pictures and share them with their friends. However, more and more businesses are realising the potential of Snapchat as a promotional tool. At the moment it seems to be mainly larger, global companies. But given time even smaller business could benefit by creating Snapchat filters and promoting their brands.
These are just some of the newest ways that social media marketing is having an impact on business around the world. We are sure that the next 12 months will see the introduction of other methods of communicating with your customers. Meaning that social media will be able to grow and become an even more all powerful being!