To demonstrate the importance of online video for businesses, consider these statistics. There are over 1 billion unique visitors to YouTube each month,500 years of You Tube videos are viewed every single day on Facebook and 700 You Tube videos are shared every 60 seconds on Twitter. As the popularity of online video increases, so does the demand for personalised, relevant content. This presents a huge opportunity to businesses who want to reach their target audience in an effective manner. Incredibly, YouTube is now 28% of all Google searches, which showcases the power of online video for SEO. Google loves video and tends to favour video content over written content. Did you know that if you have a video on your website, it’s 50 times more likely to be ranked on the first page of Google? This is great news if you’re looking to improve your online presence and visibility.
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